I’m usually completely obsessive about checking food labels, but every now and then I forget and it’s always these times that an undesirable ingredient sneaks in…
Every now and then my kids get an idea in their heads that they want to try some new food or other. Sometimes it’s because of an advert they’ve seen, other times because Bart or Homer Simpson eat it (yes, really) or perhaps a friends at school has told them about it. Whatever the reason, all these foods have one thing in common: they are junk. I’ve not yet had any requests to try a new and exotic vegetable or fruit they’ve heard about, oddly enough.
I usually tell them that it’s rubbish but then a few weeks later I’ll be shopping and decide to treat them and get this sought after foodstuff for them to try. After all, won’t denying them make them want it more? The problem is in my generosity I usually chuck it in the trolley imagining the gratitude that will ensue later on and completely forget to check the ingredients or that it says it’s suitable for vegetarians.
It happened a while back with Krusha. I got it home and was just about to pour them each a glass when they asked me, “You did check it was vegetarian, didn’t you?”
Of course it wasn’t – we had chosen the strawberry flavour which has cochineal in it.
They’ve recently been asking about Pop Tarts (I think they were on an episode of The Middle) so despite my own personal revulsion at the thought of ingesting something so chemical ridden I decided to get them some to try. I presented them with a flourish (and added a proviso that they could eat them as a dessert, not as breakfast!) and for a few short moments was the best mum in the world.
Until they asked the dreaded question again.
We checked the ingredients and can you believe it, Pop Tarts contain beef gelatine?! You can see the offending label above. Another one to donate to our non veggie friends… though I’m not sure they’ll want them.
We’ve been similarly caught out by other treats and sweets too, including iced doughnuts at Sainsbury’s and Mullerlight yoghurts amongst others. Each time it happens I vow I won’t forget to check for vegetarian labelling again, but so far my track record isn’t great.
Do these rogue ingredients ever get past your eagle eye, or am I the only one that has these lapses of concentration?